Supermarket to test beauty aisles staffed with specialists in 11 stores around the UK
Sainsbury’s is taking on Boots, Superdrug and Debenhams with department store-style beauty aisles staffed with specialist assistants.
As part of a substantial push into the UK’s £2.8bn beauty market, which is continuing to grow while fashion and homeware sales fall back, the larger beauty aisles will be tested out in 11 stores around the country and taken to more stores next year if it proves a success.
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