Company announces ‘seismic’ initiative to lure next generation of customers
English National Opera is to offer under-18s free Saturday night tickets in what it has called a “seismic” initiative to attract the next generation of fans.
Trying to encourage young people to opera, convincing them that it could be for them and is not elitist, is an issue which occupies minds at opera houses across the world. On Monday the ENO announced one solution: remove the cost.
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