UK’s biggest grocery retailer expands its range of single-portion foods
The UK’s biggest grocery retailer is targeting the growing number of Britons who live or eat alone by significantly expanding its range of single-portion foods.
Tesco is selling solitary beef burgers and steak fillets, hand-sized packets of new potatoes and broccoli – and even shrunk-down bottles of sauvignon blanc – as it targets an increasingly important demographic. The retailer has increased the size of its single-serve range by nearly 40% this year to 430 products.
Related: Is it true that eating alone is bad for you?
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