ITV ran almost 90 minutes of gambling ads from start of tournament until Croatia v England
British World Cup viewers were exposed to almost 90 minutes of betting adverts during the tournament prompting claims that children are being bombarded with messages encouraging them to gamble.
From the beginning of the tournament to England’s semi-final clash with Croatia, ITV carried more than eight and a half hours of advertisements, of which just under an hour and a half were advertising betting.
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