The ever present look is giving way to styles such as ‘mom jeans’ – but sales show skinny jeans are refusing to die
They are the fashion trend that has refused to die, but there are signs that 20 years after Kate Moss and a selection of indie rockers first sported skinny jeans, they may finally be losing their allure.
A new global fashion report, based on an analysis of more than 60m jean-related internet searches, shows that skintight denim is finally losing its grip on the jeans market as shoppers embrace the looser-fitting styles, such as the 90s-style “mom jeans” favoured by the fashion pack for some time.
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